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VISITOR DEMOGRAPHICS
Visitors to the Gulf Shores and Orange Beach area share a variety of common characteristics. As a family-oriented destination, our primary audience of guests is, of course, families. The area also has several thriving niche markets: golf, fishing, sports, girlfriend getaways, man-cations, outdoor adventure (nature, birding, etc.), history and entertainment/festivals in addition to an emerging scuba diving niche.
Peak season for the destination is summer. However, more and more guests are choosing to visit Gulf Shores and Orange Beach in the shoulder seasons thanks to mild weather, affordable rates and numerous events.
Also, the area is a drive-to destination as more than 90 percent of guests arrive via personal cars. A small handful chooses to fly into Pensacola, Fla. or Mobile, Ala., and then drive to Alabama’s beaches.
2011 Visitor State of Origin
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38.34% - Alabama
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38.28% - Southeast (Tennessee, Louisiana, Mississippi, Kentucky and Georgia)
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14.51% - Midwest (Missouri, Michigan, Wisconsin, Indiana, Illinois, Arkansas, Ohio, Minnesota and Texas)
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Total - 91% of guests are from the Southeast or Midwest
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