Social media is a great way to stay connected to event attendees especially when there are hundreds, if not thousands, of people with whom you want to connect. All ages use social media and the most popular platforms like Facebook, Twitter, Instagram and LinkedIn can be used to promote any event.
A good social media plan requires tools to monitor social conversations and a team to support it, especially during an event. In order to deliver great results, here are five social media tips to market your next sports event.
1. An event hashtag is an integral way of engaging your audience during a sports event. Make it easy for players and fans to engage by providing a hashtag for easy search results. The ideal length of a hashtag is between six and ten characters.
2. To create a passionate fan base for your sports event, initiate conversation. Create a story and make sure the narrative is loud and clear so followers are compelled to respond back. No matter how big or small your sports event, it deserves recognition, support and engagement.
3. Follow back people who support your sports event. We aren’t suggesting you need to follow back everyone that follows you, but if their interests are mutually beneficial, then it’s a great way to acknowledge your followers.
4. Use photos and videos to create testimonials from players, organizers and event officials. Videos of previous sporting events and current competitions make great posts and it gives an accurate description of how your event is executed. Post game day results on all platforms, as well.
5. Ask followers to participate in event posts and encourage the sharing of content. The length and timing of relevant content plays a big part in engagement and sharing of posts. In order to get your followers to share your posts, keep them short. Popular times for posting to Facebook is between noon and 3 p.m. Popular times to tweet is between noon and 1 p.m. and using a maximum of 70-100 characters will potentially reach the most active Twitter users. For Instagram, posts after 9 p.m. perform the best. LinkedIn is used mostly by professionals, so posting between 10 a.m. and 11 a.m. tends to get the most engagement during the week.
Let the games begin and let social media help you market your next sporting event by implementing these five easy tips.