5 Ways Social Media
Can Help Meeting Planners
For years, planners thought of social media as more of a distraction during meetings than a helpful forum. Flash forward, and now attendees expect a level of interaction via digital means as a method of communication and education. Attendees rely on social media for meeting updates, itineraries and leisure/workcation travel ideas.
We’re happy to share a few ways you can make social media work for your next destination and hybrid meetings.
3. Event Hashtags
Attendees can follow the feed online to keep up with your event’s happenings, including schedules, schedule changes, speaker features and sponsor spotlights. Excerpts and takeaways from attendees’ favorite sessions provide interactive posts for this feed. Speakers may even ask attendees to post their questions to the hashtag feed so they can answer them live during sessions. This is a great way to gather user-generated content (UGC) to help promote your next meeting.
4. Focus on the Fun
In this age of selfies, GIFs and memes, a backdrop or selfie frame is a must-have at your meeting. A unique backdrop with your logo will entice people to snap a picture in front of it. Encourage attendees to share their photos online using your custom hashtag and the destination, venue and city hashtags.