Facebook and Instagram are also important assets to get your potential attendees talking about and sharing about the event. Links to activities and community guides help them learn more about all you have planned. Combine your efforts with our Meeting Planner Marketing Toolkit to create a powerful social media campaign. Also be sure to check out our social media tips for meeting planners.
When choosing the best social network for promoting your gathering, you must consider who you wish to reach. TikTok videos made of short clips of the surrounding area and activities are ideal for engaging younger audiences. Many businesses utilize TikTok and Instagram reels to appeal to younger professionals and keep track of today’s trends.
Team up with other companies or potential clients by harnessing the power of LinkedIn and Twitter. Consider, though, how long you want your message to circulate - studies have shown that the information will last longer on Facebook, Instagram and LinkedIn. Use LinkedIn Groups for business events to help you successfully network with like-minded individuals. Twitter has a large reach, but trending tweets tend to fade after a few days, so more frequent posts may be necessary.
It’s time to start planning for your next meeting! Let us help you create a social media strategy to help make your meeting a success.