Our Staff is at Your Service
Working with Gulf Shores & Orange Beach Tourism’s sales team is completely free! That’s right – F-R-E-E. Our complimentary services include matching your group with the ideal location and sourcing proposals on your behalf; recommending local services and providers for team-building, off-site activities and transportation to name a few; and free marketing and promotional tools to help you build attendance without lifting a finger.
Contact our Sales Team: [email protected] | 251-974-1510 | 800-982-8562
MICHELLE RUSS, STS
Vice President of Sales
Vice President of Sales
Markets:
Sports & Events
International
International
Georgia
About Michelle:
Michelle joined the CVB in 2007 and has many years of prior hospitality experience, including opening Hilton properties in Orange Beach. This lifelong local loves spending time with her husband and kids, restoring furniture and being actively involved in the community.
CHRISTY BARANOVICS
Senior Sales Manager
Senior Sales Manager
Markets:
Alabama (Association, Corporate, Government & SMERF)
Louisiana, Tennessee, Mississippi
Louisiana, Tennessee, Mississippi
About Christy:
Christy joined Gulf Shores & Orange Beach Tourism in 2025, bringing over 20 years of experience in hotel sales and event management. She loves spending time on the water with family and friends, exploring local boutiques, and discovering new and unique dining spots.
JENNA JOHNSON
Meeting Sales Coordinator
Meeting Sales Coordinator
Supports:
All Markets
About Jenna:
Jenna joined Gulf Shores & Orange Beach Tourism in 2026 after graduating from Auburn University. She assists Michelle and Christy with site visits, client communication, and event coordination, helping planners bring their meetings to Alabama's Beaches. Jenna loves to soak up the sun, spend time at local coffee shops, playing pickleball, and baking.
