Create a hashtag for your event. Can you hear us in the back? CREATE A HASHTAG FOR YOUR EVENT! Having a custom hashtag allows your participants to upload their personal images on social media pages. When they use the hashtag in their post, it will automatically combine their images with others marked with the same hashtag, making it easy to search and scroll. Choose a simple, easy-to-remember hashtag. Include the year at the beginning or end, enabling fans to search a particular year’s photos they want to see. Example: #NameOfYourEventYEAR.
Leverage Instagram for Timely Stories, Photos, and Videos
Instagram offers endless marketing opportunities via hashtags and stories. Stories allow users to play their photos and videos like a slideshow instead of displaying single images. Users can go live directly on their Instagram account and add event stories to be viewed forever. The use of Boomerangs - short videos that play forward and backward - can add a fun feature to your posts. They are amusing and make attention-grabbing videos, especially during fast-paced sporting events. You can use your hashtag and fun GIFs to write messages on your Instagram Stories, as well.
Optimizing Your Facebook: Create an Event Page & Share Stories and More!
Facebook is great for making a go-to event page that will inform your participants about your event. As soon as a fan responds “going” to your event page, they will be notified every time you post, update or make any changes to your event page. This allows everyone to stay in the know regarding important information and fun things happening for the event.
Facebook Stories can be used with the in-app camera while using overlay filters and lenses on your favorite photos and videos. It’s similar to the Instagram Stories, allowing users to send temporary pictures and short videos to friends. Simply tap the camera icon or swipe right once the Facebook app is open. The camera features include frames and interactive filters you can apply to photos and videos in real time. The style effects of the in-app camera are fun ways to engage your tournament crowd.