Everywhere you look, someone is holding a smartphone. Use technology to engage your beach tournament crowd. Get in-the-know on popular social media apps that will allow your spectators the opportunity to market your event for you while engaging with athletes and other fans.
Instagram has a feature similar to Snapchat that allows you to post a series of pictures that will disappear after 24 hours. Instagram Stories allow users to play their images like a slideshow instead of having to choose from single images. Try using Boomerangs, short videos that play forward and backwards. They are amusing, and make attention-grabbing videos, especially during fast-paced sporting events. You can use your hashtag and write messages on your Instagram Stories, as well.
Facebook Stories can be used with the in-app camera while using overlay filters and lenses on your favorite photos and videos. It’s similar to Instagram Stories that allows users to send pictures and short videos to friends that will disappear after a short time. Simply tap the camera icon or swipe right once the Facebook app is open. The camera features include frames and interactive filters you can apply to photos and videos in real time. The style effects of the in-app camera are fun ways to engage your tournament crowd.
The athletes are the star of the show and their fans are interested in what they have to say. Ask an influencer athlete or team to do an Instagram takeover which is a great way collaborate and create a partnership that is mutually beneficial. With a takeover, athletes can bring value to your followers while they reach a new audience with their own content. Athletes can create posts, post in Instagram Stories and go live, all great ways to involve event guests.
Engage your beach tournament crowd by doing a user scavenger hunt on Instagram or Twitter. Keep the rules simple and award fun prizes like restaurant or attraction gift cards to winning participants. Consider featuring winners on social media and your event website.
Create a passionate fan base on social media and stay connected with them using these fun ways to engage your beach tournament crowd.