SEC Women's Soccer Championship

How to Engage Your Fans with Livestream Videos

Capture your sporting events via livestream to keep the fans involved and excited for your athletes.

Vacasa Coastal Half Marathon Gulf Shores, AL

Lights, camera, let’s go LIVE! 

Face it, we are living in a livestreaming, virtual world. With new technology coming out daily, people expect to be able to stream, watch and broadcast whatever they want, when they want. So why not jump on board and offer livestreams of your big sporting events? 

Video? Why, YES! 

When it’s time to knock your sports event marketing out of the park, where do you turn? To social media, of course. However, engaging your fans takes more effort than posting a few photos from your last tournament. Video has taken center stage and is far beyond an up-and-coming marketing strategy. Video offers a powerful way to communicate with your audience and potential sporting event attendees. 

Where does your event marketing stand with this trend? 

Livestreaming formats are perfect for sporting events. Rather than seeing a recorded event, attendees get to watch and share live footage of their teams and athletes as it happens. Engagement continues to increase for Facebook and Instagram LIVE content. 

USSSA Baseball athlete

4 Tips for Livestreaming on Social Media

  1. Give your audience a heads-up that you’ll be livestreaming a part of your event at a specific time. Promote the start time on your social channels. Increase the engagement by also preparing an email blast letting fans know it’s coming.
  2. Choose to go live a few seconds or even several minutes before the big event to allow people to jump on the video page. 
  3. Interact with your viewers. Answer their questions to keep them informed and engaged.
  4. For those joining late, occasionally recap where you are and what you are streaming.

How are you using video content and livestreaming in your sports event marketing? For more ideas on upping your marketing game for your next Gulf Shores and Orange Beach event, visit our online marketing toolkit or contact a member of our sales team

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