Lights, camera, let’s go LIVE!
Face it, we are living in a livestreaming, virtual world. With new technology coming out daily, people expect to be able to stream, watch and broadcast whatever they want, when they want. So why not jump on board and offer livestreams of your big sporting events?
Video? Why, YES!
When it’s time to knock your sports event marketing out of the park, where do you turn? To social media, of course. However, engaging your fans takes more effort than posting a few photos from your last tournament. Video has taken center stage and is far beyond an up-and-coming marketing strategy. Video offers a powerful way to communicate with your audience and potential sporting event attendees.
Where does your event marketing stand with this trend?
Livestreaming formats are perfect for sporting events. Rather than seeing a recorded event, attendees get to watch and share live footage of their teams and athletes as it happens. Engagement continues to increase for Facebook and Instagram LIVE content.