Best Ways to Promote Your Sports Event
Gulf Shores & Orange Beach Sports Commission
Once you decide to team up with the Gulf Shores & Orange Beach Sports Commission, our staff will be ready to assist you with your sports event marketing.
Your tournament or championship can be promoted on our social pages, our blog, and in our newsletter. So how can you create buzz on your own? Our tips will help professional event organizers encourage attendance at Alabama’s white-sand beaches.
Marketing Your Event – Be sure to engage with your sports fans on your event’s social media pages. Regularly monitoring and networking on these channels will result in reaching more followers and generating interest from potential attendees.
Include Visual Content – Pictures are worth a thousand words, but how many is a video is worth? In addition to action-packed professional photos, produce 30-second to one-minute promos for your next beach tournament or championship using footage from past events. Not only will it help build anticipation, it will also showcase the facilities and the destination. Shooting brief videos while your event is happening is also a good idea. Posting them on your social media channels will give fans back home a peek at your event, while also persuading attendance for any future events you may host in Gulf Shores and Orange Beach.
Event Hashtag – Create a dedicated hashtag for use across all your sporting event social channels. Include this hashtag everywhere and start using it well in advance of your event. Your unified hashtag informs your fans, athletes and teams of the event through your website, blogs, email newsletter and all social media efforts. Sports fans will be able to share thoughts, ideas, photos, videos and experiences by using your dedicated hashtag. You’ll also provide a front-row seat to fans who are unable to attend.
Do you have any event marketing tips to add?