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Five Social Media Tips to Market Your Sports Event

Are you wondering how to market your next sports event on social media? Check out our top-five easy social media marketing tips.

Social media is a great way to stay connected with event attendees, especially when there are hundreds, if not thousands, of people with whom you want to connect. All ages use social media, and the most popular social media platforms like Facebook, Twitter, Instagram and TikTok can be used to promote any event.

Our 5 Social Media Marketing Tips

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An efficient social media plan delivering great results requires tools to monitor social conversations and a team to support them, especially during events. Here are five social media tips to help market and increase engagement and boost ticket sales for your next event.

1. Incorporating an event hashtag is a great way to engage your audience on social networks during an event. Make it easy for players, fans, or participants to get involved by providing a hashtag for easy search results. The ideal length of a hashtag is between six and ten characters. And make it fun! 

2. To create a passionate fan base for your event, initiate conversation. Create a Facebook, Snapchat or Instagram story and make sure the narrative is loud and clear, so followers are compelled to respond back. No matter how big or small your event, it deserves recognition, support, and engagement. The more response your story gets, the higher it will be boosted on the algorithm and shown to more people!

3. Utilize trends to keep your audience interested and to reach more users. Hear a viral sound on Tiktok? Make a video with that sound about your event and use trending hashtags to gain popularity!

Kids in a Fun Run Event in Gulf Shores and Orange Beach, Alabama

4. Use eye-catching photos and videos to create testimonials from participants, organizers and event officials. Shareable videos of previous and current events make for great content and accurately describe how your next event will be executed to new attendees. It also encourages attendees to share photos for the chance to be featured on your page!

5. Make the algorithm your friend. Posting at the right time can make a huge difference when it comes to making sure your content gets seen by your target audience! The ideal timeframe for posting to Facebook is between noon and 3 p.m. The most popular time to tweet is between noon and 1 p.m., and using a maximum of 70-100 characters will potentially reach the most active Twitter users. For Instagram and Tiktok, posts after 6 p.m. or before 8 a.m. perform the best when younger users are scrolling before or after school.

Let the fun begin, and let social media marketing help amplify your next event by implementing these five easy tips!

Looking to do more during your Gulf Shores trip? Check out our list of things to do! 


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