2020 Guide to Modern Meeting Planning
Think EXPERIENCE when you plan your next meeting.
Meeting planning is an ever-evolving career, and any experienced planner knows the key to success is attendance. You might wonder what this means for planners. How can you stay on top of the latest trends and make your meeting stand out above the rest? After all, you want NEW attendees as well as returning ones, right?
Consider the DESTINATION when planning your next meeting.
Attendees are more likely to book a convention based on affordability and destination hospitality. They are looking for a place where they can mix work time with leisure time. They want fun, interactive and friendly locales that have them excited to book not just a work trip but a workcation.
The destination also plays a huge role in the EXPERIENCE.
Think attendee satisfaction when you think of the experience. You want to sell your attendees the WHOLE package of your meeting, not just the work part. You want to focus on providing a trip they won’t forget. Any planner knows how strong word-of-mouth advertising can be, so you want attendees buzzing with excitement before, during and, most importantly, AFTER the trip. Positive experiences lead to satisfied attendees and those lead to even more attendees and exhibitors next year.
Look for restaurant guides, fun things to do and be sure to leave time for everyone to go off and explore the area on their own. Having them fully immersed in the culture of the area will allow them to feel as if they are on a vacation.
Think PRODUCTION and PERSONALIZATION.
Think about production quality and personalization: Speakers will take to the STAGE rather than the podium, encouraging attendees to open their minds to learning. Allow attendees to personalize their day with topic options, more speakers and even different venues. Each attendee will have their own interests and goals, so why make their schedules the same?
With these new trends in planning, how can you manage to stay on top? Don’t worry, we have your back! Reach out to us at Gulf Shores & Orange Beach Tourism before you start making meeting plans. We offer a free toolkit of resources to help market your event. We take the stress out of planning your meeting by focusing on your needs when it comes to viewing, booking and finalizing details for your venue. We know the ins and the outs of the area, so let us guide you around town!