Planners Use Social Media for Communication and Education

Where planners used to think of social media as an annoying fly buzzing around in the background and providing more distraction than purpose, that's no longer the case and hasn't been for quite some time. Today, attendees have come to expect a level of interaction via digital means, as a method of communication and as education and entertainment. Socially speaking, here are a few ways you can make social media work for your next destination meeting.

Hashtag Events Happening in Gulf Shores and Orange Beach, Alabama

Develop an event hashtag. Attendees can follow the feed online to keep up with your event’s happenings. Use this feed to announce schedule changes and encourage attendees to post excerpts from their favorite sessions using the hashtag. Speakers may also ask attendees to post their questions to your hashtag feed so they can answer them live during their session.

Give your destination meeting attendees something fun: Display a selfie frame that showcases your hashtag and logo. The frame could be a free-standing structure or as simple as a large frame printed on corrugated vinyl. Encourage attendees to share their photos online.

Set up several screens with hashtag feeds throughout your event space, and include a large one in the main presentation room. The feeds will display any tweet using your designated hashtag in real time. If you’re concerned about inappropriate tweets being displayed, use a program that allows you to monitor and approve tweets before they go live.

Use Social Media to Promote Events Happening in Gulf Shores and Orange Beach, Alabama

While Twitter is a great place to interact with meeting attendees before, during and after an event using your hashtag, Snapchat is also quickly becoming a go-to mobile app for socializing online. Your attendees can follow your “story” throughout the event. In addition, you can purchase a temporary geofilter with your event’s information displayed.

How do you interact with meeting attendees online during your event? Share your ideas with us in the comment section below.

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