Planners Use Social Media for Communication and Education
Where planners used to think of social media as an annoying fly buzzing around in the background and providing more distraction than purpose, that's no longer the case and hasn't been for quite some time. Today, attendees have come to expect a level of interaction via digital means, as a method of communication and as education and entertainment. Socially speaking, here are a few ways you can make social media work for your next destination meeting.
Develop an event hashtag. Attendees can follow the feed online to keep up with your event’s happenings. Use this feed to announce schedule changes and encourage attendees to post excerpts from their favorite sessions using the hashtag. Speakers may also ask attendees to post their questions to your hashtag feed so they can answer them live during their session.
Give your destination meeting attendees something fun: Display a selfie frame that showcases your hashtag and logo. The frame could be a free-standing structure or as simple as a large frame printed on corrugated vinyl. Encourage attendees to share their photos online.
Set up several screens with hashtag feeds throughout your event space, and include a large one in the main presentation room. The feeds will display any tweet using your designated hashtag in real time. If you’re concerned about inappropriate tweets being displayed, use a program that allows you to monitor and approve tweets before they go live.