How Live Streaming Your Meeting May Boost Your Next Event

Livestreaming a large conference can seem daunting and intimidating at first. But once you get going, it’s quite simple and offers multiple benefits to increase engagement and attendees for the next event you host. While there’s a lot to consider before diving into live streaming, there’s much to gain.

When it comes to business initiatives, KPIs and general goal setting, live streaming a conference can impact important areas of growth. From revenue increases to global reach, there’s never been an easier, more effective way to expand your audience. Planners can offer a special rate for live streaming the conference to still gain attendance revenue.

Here are three ways you can benefit from live streaming a conference.

1. Meeting planners who previously worked solely within physical constraints can market to other areas without worrying about attendee travel costs and other location-related limitations. With virtual and hybrid events, a regional limit no longer applies to your marketing spend. If you’re worried about in-person attendance suffering, limit the number of remote attendees.

2. The ability to tune in from the comfort of home or office is ideal for potential attendees who can’t travel. With no travel schedules to coordinate, it practically guarantees high conversion rates.

3. Livestream videos live well past their launch date. You can record your conference automatically without additional equipment through the hosting platform. You’re free to repurpose your live recordings in post-event marketing campaigns such as next year’s highlight reel, sales materials, or an upcoming webinar. It’s excellent evergreen content!

Livestreaming a conference can have a significant business impact for your brand. If you’re looking to broadcast a single meeting or are gearing up to go live with a multi-day event, now is the time to take advantage of today’s tech!