Tech Talk and the Meetings Industry
Over the last several years, one of the biggest changes in the meetings industry has been the integration of digital marketing and communication between associations and their meeting attendees.
The computer in their pocket has changed the way professionals “do” meetings and their expectations of planners.
Today, attendees expect information to be delivered online rather than via a collection of papers. Registration happens online, and so should the post-registration process, including while onsite at meetings and conferences.
Don’t leave Android users out in the cold. Make information accessible to all attendees through a mobile experience that will work on any device. According to a survey by Guidebook, 91 percent of planners saw a positive ROI from mobile event app usage. Eighty-eight percent said this experience had a positive impact on their event’s satisfaction ratings. Consider incorporating mobile notifications and reminders when new information is added to your app.