How to Increase Attendee Retention with Positive User Experiences
Gulf Shores & Orange Beach
A positive user experience is one of the top priorities for today’s event planners. With budgets restricting education and travel, providing a well-rounded user experience can be the life or death of repeat attendance for subsequent events.
A well-rounded experience begins with the destination. Bleisure travel and workations are more popular than ever before, so offer your attendees the option for something more. The opportunity to extend a trip for leisure time with family is a winning decision. Select a destination such as Gulf Shores and Orange Beach, Alabama for the best of business and leisure travel. Activities like championship golf, charter fishing, beach attractions and world-class make the Alabama Gulf Coast appealing for all types of travelers.
Beyond a great destination, how are you making your attendees feel important? Personalize as much as possible, including referring to them by their first names in correspondence. Encourage your event staff and speakers to interact between sessions and during after-hours events. Offer top-notch customer service, including an onsite social media presence, making it easy for attendees to get information on sessions, schedule changes and activities. An onsite concierge can also score big points with your attendees. Focus on building relationships to improve loyalty. Reward loyalty through early registration privileges, as well as registration discounts.