Media Contact:

Ally Dorrough, APR • Alabama’s Beaches Sports & Events
[email protected] • alabamasbeaches.com/sports
1-800-745-SAND • 251-968-9327 (direct) • 334-391-7745 (cell)

GULF SHORES AND ORANGE BEACH, ALA. – With multiple ways to race, the 18th annual Brett/Robinson Alabama Coastal Triathlon is a splashing solution for fall fitness Saturday, Sept. 6. Taking place at Gulf Place Public Beach in Gulf Shores and headquartered at The Hangout, this signature event offers the triathlon (sprint and Olympic distances), swim-bike, bike-run and relay formats for athletes at all levels to participate.

“The Alabama Coastal Triathlon is more than just a race; it’s a tradition with our long-standing sponsor Brett/Robinson,” said Michelle Russ, STS, vice president of sales, sports and events at Alabama’s Beaches Sports & Events. “Many participants race year after year, and the event continues to grow during our fall shoulder season. In 2024, 55% of the racers were first-time participants in this race, and 20% were first-time triathlon participants.”

Packet pick-up will take place Friday, Sept. 5, at The Hangout from 4-6:30 p.m. as well as race day from 5:30-6:30 a.m. The Olympic distance triathlon will begin at 7 a.m. followed by the spring "Tri-It-On" format at 7:50 a.m. The post-race party for participants will feature awards, food by The Hangout and drinks from Coca-Cola.

To register and for more information, please visit magicsportsusa.com. For information on upcoming athletic and major leisure events along Alabama’s Beaches and to book accommodations, visit alabamasbeaches.com/sports.

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Photos:

Download: https://gsobt.widen.net/s/m8r9mnswvf/triathlon-vertical06784
Download: https://gsobt.widen.net/s/8wrf9mhwm7/triathlon-vertical06430
Download: https://gsobt.widen.net/s/vpdhhxlqbc/triathlon-horizontal06350
Caption: The 18th annual Brett/Robinson Alabama Coastal Triathlon takes place Saturday, Sept. 6, 2025, at Gulf Place Public Beach in Gulf Shores, Alabama.
Credit: Alabama’s Beaches Sports & Events

About Alabama’s Beaches Sports & Events:

Alabama’s Beaches Sports & Events is a partnership among Gulf Shores & Orange Beach Tourism (GSOBT), the Coastal Alabama Business Chamber, Gulf State Park and the cities of Gulf Shores and Orange Beach. In 2007, the organization became a department within GSOBT. In this role, AB Sports & Events – along with assistance from both cities – works to bring quality athletic and leisure events to Alabama’s Gulf Coast. To learn more about sports and events along Alabama’s 32 miles of white-sand beaches, please visit alabamasbeaches.com/sports.