Easy Ways to Curate Content with Your Event Attendees
Content marketing is the new buzz term these days, and finding unique ways to generate that content for your association has never been easier. You can thank social media for providing new avenues of content curation.
We've included some easy ways
you can use your fan-generated content in your marketing efforts.
- Ask your social media fans for their reviews or testimonials on your social media pages. You can use the testimonials on your website, in a video, or even in promotional literature for an upcoming event.
- Fan photos. Encouraging fans to post photos from past and present events provides you with fan-generated images for promoting future events.
- Identify influencers. Just about every group has an enthusiastic fan who posts frequently on your social media pages. Work on relationship building with your biggest influencers. Enlist them to make additional posts on behalf of your event or association. You could even offer a small token of appreciation for writing a blog. Invite your most active influencers to help you during your event.
If you're focused on content curation at a specific event, make sure your audience knows it's okay to post and tweet frequently during the event. Provide them with designated hashtags so everyone can follow along.