5 Social Media Strategy Tips for Your Meeting
In a world focusing heavily on social media, your digital footprint can say a lot about your company and your meeting.
We have constructed a helpful list of social media tips that will ensure you stay on track and on budget as you plan your next meeting.
1. Promote and Encourage Engagement
This is all about your audience. When you begin to plan the promotional aspects of your event, you first need to consider your target audience. This group will determine the outcome of your social media plan, since getting their attention will drive traffic to your event page and, if you are on point, they will also begin engaging with your content. Encourage this interaction via featured posts and great content that will make your attendees excited about the upcoming meeting. They will then naturally want to share your message with their friends – and other potential attendees.
2. Digital Save-the-Dates and Banners
Save-the-date announcements are important in the event world and should be a key factor in planning your meeting. These help drive the essential date and time information into their memory. The Gulf Shores & Orange Beach Tourism sales team helps planners save time by producing custom digital save-the-dates. These can be sent via email, directly to potential attendees as well as on multiple social media platforms and print marketing. The team will also create digital banner ads to add to your website and email signature to entice potential attendees and direct them to register!