Three Free Ways to Market Your Event on Facebook
Your speakers are exceptional. Your content is on point. Your destination is top notch. And your pre- and post-conference activities are exactly what appeals to your audience. Now how do you let potential attendees know the conference of the decade is planned and ready to knock their socks off?
This is usually where the ugly “B” word sticks her nose into the conversation: budget. We felt you shudder.
The sales team at Gulf Shores & Orange Beach Tourism is sharing ideas to help you make your event marketing budget stretch.
Put this at the top of your Facebook marketing list. Just like you keep your website updated with the latest news about your meeting, your Facebook event needs to be current. Those who have tapped to attend (or possibly attend) your event will be notified each time there is an update, keeping your meeting top of mind. In addition, it acts as a virtual meeting space for attendees to ask questions and stay engaged. Facebook’s tagging and sharing capabilities make it easy for your guests to spread the news to their colleagues. Don’t neglect the ability to add ticket links to your Facebook event, too.
Continue to be noticed by your association’s members and industry professionals by pinning important posts and registration information on your business page. If you have an exciting speaker or destination announcement, be sure to pin it.