For Those Who Call Alabama's Beaches Home
From locals' favorites and peak occupancy times to insights on how tourism supports our local economy, this page is your go-to resource for staying informed. Get to know Gulf Shores & Orange Beach Tourism and learn how our efforts support local businesses, protect our beaches, and serve the communities we call home.
Who We Are
Gulf Shores and Orange Beach Tourism is the official destination marketing organization for Gulf Shores, Orange Beach, and Fort Morgan. Publicly, we operate as Visit Alabama’s Beaches. Our goal is not only to attract visitors to our beautiful area, but to do so in a thoughtful and impactful way that sustains and supports the local community throughout the year. Together, the people, businesses, and natural resources of Alabama’s Beaches are what make the destination so special, and without them, the area would not be what it is. We are proud of our community and are committed to continuing our efforts to uplift the locals who also call this remarkable place home.
Tourism's
Tourism supports everyone who lives on Alabama’s Beaches, not just those who work in restaurants, accommodations, and other tourism-related jobs. We asked real locals within the community how tourism has positively impacted their work, lives, and neighborhoods.
How Tourism Helps You
Local Businesses
Local Businesses
Tourism is the livelihood of many local businesses, which are vital to our community. The vitality of small businesses is not only crucial for tourism, but also for the families who own and operate them, as well as the locals who depend on them. From restaurants and stores to fishing charters, golf courses, and rental services, the continuous growth and support for these businesses is central to the well-being of our community.
Non-Profits
Non-Profits
Our businesses recognize the importance of non-profits, charities, and other free resources for those in need. Several of our local businesses donate both time and money to essential groups such as United Way, Art for Heart, and The Christian Service Center. Many people in our area rely on these organizations to meet their families' basic needs, and support from the community is essential to their livelihoods. As an organization, Gulf Shores & Orange Beach Tourism volunteers over 200 hours a year to support nearby non-profits, helping our locals and maintaining our natural resources.
City Resources
City Resources
Tourism on Alabama’s Beaches positively impacts not only business owners but the community as a whole. Our visitor economy directly funds the budgets of both the cities of Gulf Shores and Orange Beach, which in turn fuel essential services such as our schools, safety services, local parks, and beach renourishment efforts. Tourism bolsters the overall economic development of the area and the quality of life for locals of all ages.
Our Goal
We strive to work alongside our community members to strengthen the overall well-being of our area. Our role is bringing together our community and businesses to achieve a shared outcome: sustaining the economic stability and livelihood of locals in Gulf Shores, Orange Beach, and Fort Morgan. We greatly appreciate your support for the impactful opportunities that tourism brings to our area. We hope that locals will help be the voices of Alabama’s Beaches and uplift the community by patronizing our local businesses, respecting our natural resources, and warmly welcoming visitors to this beautiful place we all love.
Support Local Businesses
Support Local Businesses
We know you love our local businesses and restaurants as much as we do. After all, nobody does seafood quite like us. To uplift our incredible businesses, we’re offering locals-only discounts to restaurants, bars, attractions, rentals, and other services. At the link below, you’ll discover a list of participating spots as well as discount codes and offers.
