About Us

Gulf Shores & Orange Beach TourismĀ 

Our Name

Legally, this organization operates as the Alabama Gulf Coast Convention and Visitors Bureau. In August 2010, the CVB completed a corporate identification process and unveiled its new name - Gulf Shores and Orange Beach Tourism, which will help guests quickly identify the helpful services and information that solely exist to better serve them and result in a better vacation experience.

Our Mission

The mission of the Convention and Visitors Bureau is to market the Alabama Gulf Coast as a year-round destination, while stewarding a thoughtful, sustainable level of growth, thus enhancing the economy and quality of life for all residents.

Our Vision

The Convention and Visitors Bureau will provide a leadership role in supporting and promoting the Alabama Gulf Coast as a year-round destination through a collective vision designed to provide economic prosperity and a better quality of life for residents and visitors.

Destination Vision

Communities, families and invited guests living, working and recreating consciously and harmoniously amongst the grace and beauty of our natural environment.