Gulf Shores & Orange Beach Tourism Names New Vice President of Marketing

Experienced Alabama Native Returns Home from Rocky Mountains 

Media Contact: 

Easton Colvin • Public Relations Coordinator 
Gulf Shores & Orange Beach Tourism 
[email protected]  
1-800-745-SAND251-233-0472 (cell) 

GULF SHORES AND ORANGE BEACH, ALA. – Gulf Shores & Orange Beach Tourism (GSOBT), the premier destination marketing organization promoting Alabama's white sand beaches, announces the appointment of Todd Walton as its new Vice President of Marketing. 
With a remarkable career spanning diverse industries, Walton brings a wealth of experience and a proven track record of success to this critical role. 
As the newly appointed Vice President of Marketing, Walton will spearhead all marketing initiatives, driving brand visibility and continuing to cement Alabama’s beaches as a top vacation destination for years to come. 
“Todd brings tangibles to the table that are exactly what our team is needing at this time,” said GSOBT President and CEO Beth Gendler. “As a proven leader, we have no doubt that Todd will hit the ground running and bring a fresh perspective to GSOBT’s marketing efforts.” 
Throughout his career, Walton has consistently delivered exceptional results, contributing to the growth and success of prominent organizations such as Snowsports Industries America, the Outdoor Industry Association, Crested Butte Mountain Resort and more. Walton also brings a wealth of knowledge from his time serving as a board member with Gunnison-Crested Butte (Colo.) Tourism Association. 
“Gulf Shores and Orange Beach were a second home to me as I grew up in Alabama,” Walton said. “To be able to come back and show people the true beauty of a place I’ve loved for years is a opportunity I will relish.” 
Walton's skills in strategic planning, team management, and fostering collaborative partnerships will be instrumental in further positioning Gulf Shores & Orange Beach as a premier travel destination.  
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About Gulf Shores & Orange Beach Tourism:

Gulf Shores & Orange Beach Tourism serves as the official destination marketing organization for the cities of Gulf Shores and Orange Beach in addition to the unincorporated area of Fort Morgan. To learn more about Alabama’s 32 miles of white-sand beaches, visit either or This convention and visitors bureau is an accredited Destination Marketing Organization.