Up Your Marketing Game with Live Hashtag Feeds
If you’re wondering how to leverage this new content for your event’s benefit, one way is through a live hashtag display both onsite and online.
If you’re asked what the one item is that nearly every attendee at a sporting event has, the answer would likely be a smartphone. Parents, spouses and athletes are pointing and tapping their phones, taking hundreds of photos at every beach tournament you hold.
When these photos make their way to social platforms, you hit the jackpot on user-generated content. Your attendees have just become your biggest onsite marketer for your event.
One of your first steps is to assign an event-specific hashtag and promote it to your attendees in registration information, online, and on any onsite signage.
A quick Google search will give you numerous companies who offer live-feed services. In addition to arranging a screen onsite, you should run your feed on your website and drive people to your site from your social channels. This enables those who can’t be there to get a peek at the fun and prompt them to register for your next beach tournament.