Up Your Marketing Game with Live Hashtag Feeds

If you’re wondering how to leverage this new content for your event’s benefit, one way is through a live hashtag display both onsite and online.

If you’re asked what the one item is that nearly every attendee at a sporting event has, the answer would likely be a smartphone. Parents, spouses and athletes are pointing and tapping their phones, taking hundreds of photos at every beach tournament you hold.

Hashtag on Sporting Events

When these photos make their way to social platforms, you hit the jackpot on user-generated content. Your attendees have just become your biggest onsite marketer for your event.

One of your first steps is to assign an event-specific hashtag and promote it to your attendees in registration information, online, and on any onsite signage.

A quick Google search will give you numerous companies who offer live-feed services. In addition to arranging a screen onsite, you should run your feed on your website and drive people to your site from your social channels. This enables those who can’t be there to get a peek at the fun and prompt them to register for your next beach tournament.

Promoting Sporting Events

You’ll find a live hashtag display at several of the events held in Gulf Shores and Orange Beach in 2017, including the NCAA National Collegiate Beach Volleyball Championship, Brett/Robinson Alabama Coastal Triathlon and the Kaiser Realty by Wyndham Vacation Rentals Coastal Half Marathon. Make plans to attend and stop in to see hashtag displays in action! It’s a fun tool to pull all of your online interactions from Twitter and Instagram together in one place.

For more ideas on promoting your event using social media or on tools such as Facebook Live, be sure to read our other blogs. To get started planning your sports event on Alabama’s white-sand beaches, contact the sales team at the Gulf Shores & Orange Beach Sports Commission.

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