Le Krewe de Bienville Mardi Gras Parade
According to Le Krewe de Bienville's website, the organization was founded in 1961 as Mobile's "only civic Mardi Gras organization ... chartered for the purpose of promoting Mobile as the birthplace of Mardi Gras in the United States."
"To this end, members of the krewe travel to festivals throughout the U.S. to tell the story of Mobile's Mardi Gras and invite visitors to our Carnival."
The krewe, created by downtown hotel owners and then-Mayor Joe Langan, was started as a non-parading organization, and its ball was often referred to as the out-of-towners' ball. The idea was that folks visiting from out-of-town could never attend a Mardi Gras ball because they couldn't score an invitation. Attending the ball put on by Le Krewe de Bienville, however, requires only the purchase of a ticket.