Media Contact:

Easton Colvin • Public Relations Manager 
Gulf Shores & Orange Beach Tourism
[email protected] • AlabamasBeaches.com/Media
1-800-745-SAND • 251-233-0472 (cell)

GULF SHORES AND ORANGE BEACH, ALA. 

Alabama’s Beaches is excited to start 2026 by announcing the grand opening of its brand-new online merchandise shop, Shoreline Supply by Alabama’s Beaches, offering visitors and beach lovers a fresh way to bring a piece of Alabama's Beaches home. The online store features a curated collection of apparel, accessories, and coastal-inspired keepsakes that celebrate the warm, welcoming spirit of Gulf Shores, Orange Beach and Fort Morgan.

From soft, beach-ready tees to hats and more, Shoreline Supply will carry everything for a day in the sand or on the water. The new mercantile is designed to reflect the relaxed, comfortable, salt-air lifestyle that continues to draw millions of travelers to Alabama’s Gulf Coast each year. Additional seasonal items and limited-edition drops will be introduced throughout the year.

“This is just another way for our visitors and locals to show their love for Alabama’s Beaches, and we’re excited to deliver items that truly capture the heart of our destination,” said Crystal Hinds, Vice President of Marketing at Gulf Shores & Orange Beach Tourism. “Whether someone is planning their next trip or reminiscing on the memories they’ve made here, Shoreline Supply allows them to keep a little coastal happiness close by.”

Shoreline Supply is accessible directly through AlabamasBeaches.com/Shop. The new retail experience is part of the destination’s ongoing effort to engage fans year-round and strengthen connections with travelers near and far. The Alabama’s Beaches team will celebrate the launch with giveaways, social media sneak peeks (@VisitAlabamasBeaches on all social channels), and limited-time discounts to thank their loyal fan base.

For more information on this family beach destination, visit AlabamasBeaches.com.  

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Photos:

Download: Shoreline Supply by Alabama's Beaches 
Caption: Alabama’s Beaches Presents Shoreline Supply
Credit: Gulf Shores & Orange Beach Tourism 

About Gulf Shores & Orange Beach Tourism:

Gulf Shores & Orange Beach Tourism serves as the official destination marketing organization for the cities of Gulf Shores and Orange Beach, in addition to the unincorporated area of Fort Morgan. To learn more about Alabama’s 32 miles of white-sand beaches, visit AlabamasBeaches.com. This convention and visitors bureau is an accredited Destination Marketing Organization.