Plan a Winning Event
In Gulf Shores & Orange Beach
Sporting events come in all shapes and sizes from large-scale national collegiate championships to fun runs. With sports commissions like Alabama’s Beaches Sports & Events, planners can rest assured we’ve got your back from start to finish.
How to Plan a Sports Event on Alabama's Beaches
Partner with a Sports Commission/Sports Tourism Agency
Partner with a Sports Commission/Sports Tourism Agency
Sports tourism entities exist to bring sports and event business to destinations and assist planners and event rights holders through the process. Learn about the destination from experts in the market, who can provide recommendations on essential checklist items, such as venues/facilities, discounted accommodations, volunteers, assistance with ancillary events, and permits.
AB Sports & Events offers a Volunteer Incentive Program to entice potential volunteers (and benefit local organizations as a result) as well as a robust grant program to grow sporting and major leisure events along Alabama’s Beaches.
Identify Planning Costs Early
Identify Planning Costs Early
Any event planner will tell you that event costs add up quickly from venue deposits and security to field rentals and transportation. Identifying these costs early can help support the bottom line and is helpful consideration for grant applications.
AB Sports & Events offers several certified race courses and provides permit applications for the cities of Gulf Shores and Orange Beach to help planners get ahead of the game.
Manage Registration & Event Logistics
Manage Registration & Event Logistics
Planning a successful sports event starts with managing registration and logistics efficiently. From setting up a streamlined registration process to designing a clear site map, every detail matters. Ensure fields are properly marked and maintained for safety and performance, and have a comprehensive emergency plan in place to tackle unexpected circumstances head-on.
AB Sports & Events can provide logistical and emergency planning recommendations to help events run smoothly and efficiently.
Take Advantage of Available Resources
Take Advantage of Available Resources
Free resources?! Enhance your marketing strategy with complimentary resources, including attendance-building tools and savings programs, to drive success.
AB Sports & Events offers a suite of free marketing tools, including pre-written promotional copy, visual assets, and custom banner ads, removing the guesswork barrier to promoting events. The organization also encourages planners to share its Alabama’s Beaches Savings Scorecard for attendees and participants to save precious dollars with sports sponsors.
Start Planning
Start Planning
Wherever your sports and event planning may take you, always begin with the local sports tourism office. It is their job to set the scene and partner with event rights holders to make events successful; a win-win for everyone.
Ally Dorrough
As Alabama's Beaches Sports & Events Communications & Marketing Manager, Ally is our guru on all things within the sports destination and conventions and meetings world.
