Skip to main content
  • Visitors
  • Meetings
  • Sports
Visitors
  • All Places to Stay
    • Beach Houses
    • Condos
    • Resorts
    • Hotels
    • Cabins
    • RV Parks & Camping
    • Pet-Friendly Vacation Rentals
    • Bed & Breakfasts
    Friends on the beaches in Alabama
    Should You Stay in Gulf Shores or Orange Beach?
    Luxury RV Resort Gulf Shores
    The Ultimate Guide to Campgrounds in Gulf Shores & Orange Beach
    Children at Waterville USA in Gulf Shores
    How to Plan a Budget-Friendly Beach Vacation
  • All Things to Do
    • Beaches
    • Attractions
      • Arts & Culture
      • Coastal Crafters
      • History & Museums
      • Indoor Activities
      • Popular Attractions
      • All Attractions
    • Amusements & Entertainment
      • Mini Golf
      • All Amusements & Entertainment
    • Fishing
      • Fishing Seasons
      • All Fishing
    • Outdoor Activities
      • Back Bay Blueway
      • Biking
      • Birding
      • Gulf State Park
      • Hiking
      • Motorcycle Runs
      • Nature & Parks
      • Shelling
      • Tours
      • Trails
      • All Outdoor Activities
    • Water Activities
      • Boating
      • Diving
      • Equipment Rentals & Outfitters
      • Jet Skiing
      • Kayaking
      • Marinas
      • Paddleboarding & Foil Boarding
      • Parasailing
      • Sailing
      • Snorkeling
      • Dolphin Cruises
      • Cruises
      • All Water Activities
    • Shopping
    • Golf
    • Nightlife & Bars
    • Signature Experiences
    Fat Daddy's Arcade Gulf Shores
    21 Rainy Day Activities in Gulf Shores & Orange Beach
    Alabama Gulf Coast Zoo
    10 Fun Family Activities in Gulf Shores & Orange Beach
    Dad and kids hunting crabs on Alabama's beaches
    Take The Kids On A Catch & Release Crabbing Adventure On Alabama's Gulf Coast
  • All Events
    • Annual Events & Festivals
    • Community Events
    • Concerts
    • Events Calendar
    • Holiday Events
    • Live Music
    • Snowbird Events
    Gulf Place Gulf Shores Christmas Lights
    Holiday Events
    Blue Angels
    Blue Angels
    Live Music
    Live Local Music
  • All Restaurants
    • Fan Favorites
    • Breakfast
    • Lunch
    • Dinner
    • Dessert
    • Food Trails
    • Recipes
    • Seafood
    Perch at The Lodge
    Best Fine Dining Restaurants on Alabama’s Beaches
    Pleasure Island Tiki Bar
    12 Restaurants Locals Love On Alabama’s Beaches
    Cobalt the Restaurant Orange beach
    4 Beach Restaurants Perfect for Date-Night
  • All Planning Tools
    • Order a Vacation Guide
      • Order a Printed Guide & Brochures
      • View e-Guide
      • All Guides
    • eNewsletter Sign Up
      • Couples Newsletter
      • Destination Newsletter
      • Fishing Newsletter
      • Golf Newsletter
      • All eNewsletter Sign Up
    • Maps
    • Getting Here
    • Weather
    • Welcome Centers
    • Couples Getaway
    • Family Vacations
    • Beach Safety
    • Photographers
    Family Vacation Gulf Shores
    10 Things to Know Before Your Gulf Shores & Orange Beach Vacation
    Alabama Gulf Coast Zoo
    10 Fun Family Activities in Gulf Shores & Orange Beach
    Dog Pond Lake Shelby
    Easy Options for a Pet-Friendly Beach Vacation
  • All Blogs
    • 10 Family Activities
    • 14 Public Beaches
    • 21 Rainy Day Activities
    • 5 Things I Learned From My Vacation
    • 8 Things to Know Before Your Vacation
    Bike Share Program Gulf State Park
    10 Cheap & Free Things To Do in Gulf Shores & Orange Beach
    Paddle boarding Orange Beach
    10 Things to do with Teens in Gulf Shores & Orange Beach
    Waterville USA
    5 Thrilling Amusement Parks Gulf Shores Orange Beach
  • Deals
    All Deals
Visitors
  • All Places to Stay
    • Beach Houses
    • Condos
    • Resorts
    • Hotels
    • Cabins
    • RV Parks & Camping
    • Pet-Friendly Vacation Rentals
    • Bed & Breakfasts
    Friends on the beaches in Alabama
    Should You Stay in Gulf Shores or Orange Beach?
    Luxury RV Resort Gulf Shores
    The Ultimate Guide to Campgrounds in Gulf Shores & Orange Beach
    Children at Waterville USA in Gulf Shores
    How to Plan a Budget-Friendly Beach Vacation
  • All Things to Do
    • Beaches
    • Attractions
      • Arts & Culture
      • Coastal Crafters
      • History & Museums
      • Indoor Activities
      • Popular Attractions
      • All Attractions
    • Amusements & Entertainment
      • Mini Golf
      • All Amusements & Entertainment
    • Fishing
      • Fishing Seasons
      • All Fishing
    • Outdoor Activities
      • Back Bay Blueway
      • Biking
      • Birding
      • Gulf State Park
      • Hiking
      • Motorcycle Runs
      • Nature & Parks
      • Shelling
      • Tours
      • Trails
      • All Outdoor Activities
    • Water Activities
      • Boating
      • Diving
      • Equipment Rentals & Outfitters
      • Jet Skiing
      • Kayaking
      • Marinas
      • Paddleboarding & Foil Boarding
      • Parasailing
      • Sailing
      • Snorkeling
      • Dolphin Cruises
      • Cruises
      • All Water Activities
    • Shopping
    • Golf
    • Nightlife & Bars
    • Signature Experiences
    Fat Daddy's Arcade Gulf Shores
    21 Rainy Day Activities in Gulf Shores & Orange Beach
    Alabama Gulf Coast Zoo
    10 Fun Family Activities in Gulf Shores & Orange Beach
    Dad and kids hunting crabs on Alabama's beaches
    Take The Kids On A Catch & Release Crabbing Adventure On Alabama's Gulf Coast
  • All Events
    • Annual Events & Festivals
    • Community Events
    • Concerts
    • Events Calendar
    • Holiday Events
    • Live Music
    • Snowbird Events
    Gulf Place Gulf Shores Christmas Lights
    Holiday Events
    Blue Angels
    Blue Angels
    Live Music
    Live Local Music
  • All Restaurants
    • Fan Favorites
    • Breakfast
    • Lunch
    • Dinner
    • Dessert
    • Food Trails
    • Recipes
    • Seafood
    Perch at The Lodge
    Best Fine Dining Restaurants on Alabama’s Beaches
    Pleasure Island Tiki Bar
    12 Restaurants Locals Love On Alabama’s Beaches
    Cobalt the Restaurant Orange beach
    4 Beach Restaurants Perfect for Date-Night
  • All Planning Tools
    • Order a Vacation Guide
      • Order a Printed Guide & Brochures
      • View e-Guide
      • All Guides
    • eNewsletter Sign Up
      • Couples Newsletter
      • Destination Newsletter
      • Fishing Newsletter
      • Golf Newsletter
      • All eNewsletter Sign Up
    • Maps
    • Getting Here
    • Weather
    • Welcome Centers
    • Couples Getaway
    • Family Vacations
    • Beach Safety
    • Photographers
    Family Vacation Gulf Shores
    10 Things to Know Before Your Gulf Shores & Orange Beach Vacation
    Alabama Gulf Coast Zoo
    10 Fun Family Activities in Gulf Shores & Orange Beach
    Dog Pond Lake Shelby
    Easy Options for a Pet-Friendly Beach Vacation
  • All Blogs
    • 10 Family Activities
    • 14 Public Beaches
    • 21 Rainy Day Activities
    • 5 Things I Learned From My Vacation
    • 8 Things to Know Before Your Vacation
    Bike Share Program Gulf State Park
    10 Cheap & Free Things To Do in Gulf Shores & Orange Beach
    Paddle boarding Orange Beach
    10 Things to do with Teens in Gulf Shores & Orange Beach
    Waterville USA
    5 Thrilling Amusement Parks Gulf Shores Orange Beach
  • Deals
    All Deals
Meetings
  • Home
    All Home
    • Plan Your Conference
    • How Can We Help
    • Why Our Beach
    • Services
    • FAQs
    • Getting Here
    • Restaurants
    • Things to Do
    • Calendar of Events
    All Plan Your Conference
    • All Meeting Spaces
    • Unique Meeting Spaces
    • Accommodations
    All Meeting Spaces
  • Reunions & Weddings
    All Reunions & Weddings
    • Meeting Planner Toolkit
    All Toolkit
    • Connect With Us
    • Submit RFP
    • Subscribe Today
    All Contact Us
  • Stories
    All Stories
Sports
    • All Events
    • Book>Direct
    • Perfect Game World Series
    • Gulf Shores High School
    • Beach Races
    • Orange Beach High School
    All Events & Special Rates
    • All Restaurant Sponsors
    • On-the-Go Dining
    All Restaurants
    • All Attraction Sponsors
    All Attractions
  • Business Sponsors
    All Business Sponsors
  • Facilities
    All Facilities
    • Facility Info
    • Leisure Events
    • Our Services
    • Planner Toolkit
    • Contact Us
    • Newsletter
    • Future Sports Tourism Development
    All Bring Your Event
  • Sponsors
    All Sponsors
  • Stories
    All Stories
Sunsets on Alabama's beaches

The Calm After the Storm: 4 Key Sports Learnings from Hurricane Sally

The wee hours of the morning Wednesday, Sept. 16, 2020, were some of the scariest hours of my life.

March 11, 2021

From the desk of...
Michelle Russ, CSEE
Director of Sales

Hurricane Sally crept ashore in Gulf Shores and Orange Beach as an extremely strong, extremely slow-moving storm, taking much of my roof with it and forcing several inches of water into my home. As the cliché goes, we braced for the worst and hoped for the best.

As our president and CEO always says, every storm is different…take care of your family and home first. This storm indeed proved to be different, and I have never been more grateful to be part of a community that picks each other up and jumps into action without question. This type of reaction and sentiment in the wake of any type of crisis speaks volumes about a destination and contributes greatly to its rebound.

Four Key Learnings

Gulf Shores & Orange Beach Sports Commission
1. Communication, communication, communication

Should I say it again? We hear it all the time – communication is key for any organization, or relationship for that matter, to thrive. Being able to stay in touch with my family and team to ensure their safety was vital during the storm but also applies to everyday life. Establishing an open line of communication and opening the door to your co-workers, clients and sports families to stay in touch make all the difference and build a necessary trust.

2. Relationships and flexibility are crucial

A disaster of any kind can mean changes to sporting events, and established relationships paired with flexibility on both sides make a huge difference in rescheduling or adjusting schedules. Prior to the storm, we knew even if the storm only hit as a tropical storm, the waters would still be rough the following weekend. That resulted in working with a client to move a new kayak fishing championship to later in the fall. Getting ahead of the curve and anticipating potential impacts resulted in us keeping the event.

Taking cell phone photo of Alabama's beaches
3. People should be your bottom line

If 2020 has taught me anything, it’s that human life is so much more important than money. This year has been trying emotionally and financially for everyone, but at the end of the day, people should be your priority. When we lost the majority of our sports business in the spring due to COVID-19, including two national collegiate championships, as well as much of our summer and fall events, we kept maintaining relationships, coming up with ways to keep our team working and provide new and better resources for planners. In the aftermath of Sally, it’s evident that this community has come together as one to rebuild and welcome people, including sports families, with open arms and open minds.

4. Virtual resources are valuable

Through COVID-19 and Hurricane Sally, we continue to see the value in providing digital resources for helping planners plan ahead. Whether you’re rescheduling a postponed event or considering a drive-to market like ours over a larger, fly-in market, readily available plug and play items are key. We’ve expanded our sports planner marketing toolkit to include a custom save-the-date, a custom digital banner ad package, ready-to-go destination copy and visual assets to make planning easy.

We are ready for brighter days and to welcome sports groups back to our sugar-white sands. Hurricane Sally left behind a mess, but the cleanup – literally and figuratively – has given our community a renewed spirit of togetherness and openness.

Start Planning Your Sportcation

Order a Vacation Guide Gulf Shores AL
Order a Vacation Guide
Sign up for Sports Shorts Gulf Shores AL
Sign Up for Newsletter
Events and Special Rates Orange Beach AL
Events and Special Rates
Gulf Shores | Orange Beach Sports & Events
Gulf Shores | Orange Beach Sports & Events (33 Posts)
From youth championships to collegiate tournaments, Gulf Shores | Orange Beach Sports & Events hosts a wide array of events throughout the year. Our blog shares information about sporting…
  • https://www.facebook.com/GulfShoresOrangeBeachSports/
  • https://twitter.com/GSOB_Sports
  • https://www.instagram.com/gulfshoresorangebeachsports/

Share This

You May Also Like

Softball player at Dolphins Classic in Orange Beach, AL

Need Help Marketing Your Meeting or Event in Gulf Shores & Orange Beach?

Girls Soccer Team celebrates in Gulf Shores

Bring Your Event to Gulf Shores & Orange Beach

Order a Vacation Guide Subscribe to our Enewsletter
Gulf Shores & Orange Beach Tourism Logo
  • Facebook
  • Youtube
  • Instagram
  • Pinterest
  • Tik-Tok
  • Trip Ideas
  • Press
  • Partners
  • Responsible Tourism
  • 1-800-745-SAND
  • [email protected]
  • Privacy Policy
  • Employment Opportunities
Copyright 2023 Gulf Shores & Orange Beach Tourism. All rights reserved.
  • Subscribe to Enews
  • Vacation Guide
  • Chat With Us